New Japanese Merchandise for November

Over in Japan, a new range of Fire Emblem merchandise is set to be released from 23rd November 2017. Which is great timing for those looking for Fire Emblem Christmas gift ideas!

These new items will be sold from Animate stores in Japan, specifically the stores located in:

Asahikawa, Akita, Sendai, Takasaki, Omiya, Chiba, Ikebukuro, Shibuya, Akihabara, Yokohama, Osaka Nihonbashi, Kyoto, Hiroshima, Fukuyama, Kochi, Oita, Kumamoto, Naha international street, JMA Tokyo tower

Additionally, they may be available from other stores and online shops. Anyway, without further ado, let’s take a look at what we’ve got…

Character Sticky Notes

Features blank dialogue boxes so you can write your own whimsical conversations between Fire Emblem characters. You can even cut the sticky notes if you want monologues.

Versions: Wrys and Tiki, Chrom and Lucina, Ryoma and Takumi, Xander and Leo
Price: 650 Yen each (without tax)
Size: 80 x 100 mm

Clear Bookmark Set

A set of 5 bookmarks based on the male siblings from Fire Emblem Fates. They can also double as document tags.

Price: 900 Yen (without tax)
Size: 250 x 240 mm

Pin Badges

Collectable pin badges with cutesy artwork of important/popular characters from across the series.

Versions: Roy, Lyn, Ike, Robin (M), Camilla
Price: 600 Yen each (without tax)
Size: 75 mm

Tote Bag

A robust cotton tote bag with artwork of everyone’s favourite messenger owl from Fire Emblem Heroes.

Price: 1,500 Yen (without tax)
Size: 345 x 355 x 10 mm


An adorable polyester blanket decorated with small Fehs. Ideal for keeping yourself warm at home, school or work.

Price: 4,850 Yen (without tax)
Size: 900 x 650 mm


Humongous artwork that you can hang on your walls etc. to demonstrate your love for the games. Comes in two styles.

Versions: Fire Emblem Heroes, Echoes: Shadows of Valentia
Price: 2,800 Yen each (without tax)

Full Body Acrylic Stand

Snazzy acrylic standees featuring key characters from Fire Emblem Heroes. Also includes a miniature Feh standee.

Versions: Alfonse, Sharena, Lyn, Chrom, Takumi
Price: 1,700 Yen each (without tax)
Size: 130 x 120 mm

Clear File Set

Two sets of clear files based on Fire Emblem Echoes: Shadows of Valentia. Each set comes with 3 clear files, depicting the characters in Alm’s party (top) and Celica’s party (below).

Versions: Alm’s army, Celica’s army.
Price: 1,000 Yen each (without tax)
Size: 220 x 310 mm


Cushions featuring popular characters from Blazing Sword, Awakening and Fates.

Versions: Lyn, Chrom, Takumi
Price: 3,800 Yen each (without tax)
Size: 340 x 340 mm

About the Author: VincentASM
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  • I love those adorable pins!

  • The sticky note with Wrys and the clear files is what I want to see more of. It’s tiring that most things have to revolve around main characters when there’s tons of others to choose from.

  • Fikko3107

    I’ve been told a few times that due to Wrys’ meme status in Japan (and nowadays the US too, I guess) he’s one of the few non-main characters to receive merchandise, but I’ve never actually seen any real evidence of that. Until now, that is. It feels sorta surreal somehow…

  • woof

    Anyone else find it weird that whoever picked this merch seems to only like the Fates brothers, Chrom, and Lyn? Lol
    No Fates sisters or even Lucina
    Anyways I think Camilla could’ve made a cool acrylic with the wyvern.. so I’m sad she didnt get one.