Considering it was apparently being deliberately withheld from the conference and press materials, it seems that there will either be a decent delay before the release. (Probably late this year, it's not a flagship title so that's a "long time" probably)
OR, they were saving up for a special announcement, perhaps one that mentions the special edition bundle? We can dream.
Edit: Early 2013 would be most likely though, and probably most logical since they seemed to only cover 2012 games. On the other hand, missing the Christmas rush would be a shame.