The livestream "room" is open to enter and the broadcast will begin in about 15 minutes.
LINK: http://live.nicovideo.jp/watch/lv216702710
UPDATES:
It's a press conference. They showed a trailerwith some of the cards including new ones we haven't seen before like Vaike and Inigo.
Daisuke Izuka, a well known TCG artist, will be doing some of the artwork. He shared this on Twitter.
Yusuke Kozaki, character designer for FE: Awakening and If, made an appearance.
They opened a giant size booster pack on stage. These were the cards inside.
Kozaki drew the dancer from FE: if - whose name can be presumed to be Aqua - in a matter of minutes. The final result:
There will be cards from FE: if. The last two are new characters that appear to be exclusive to the card game.